
Rakesh Srivastava
Mumbai, February 15, 2025: BiUP.ai, a B2B SaaS platform specializing in AI-powered immersive technology, welcomes Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor and Advisor. This partnership will fuel BiUP.ai’s mission to develop innovative, AI-driven global product offerings that enhance customer experiences.
As an advisor and mentor, Rakesh Srivastava will shape BiUP.ai’s strategy. His leadership experience at automotive giants like Nissan, Hyundai, Maruti Suzuki, and JSW Electric Vehicle will guide the team in driving innovation, strengthening governance, and building high-performing teams. His expertise in transformation and growth will be crucial as BiUP.ai scales globally. He will focus on customer-centric strategies, operational excellence, and sustainable growth.
Prashant Sinha, Founder and CEO of BiUP.ai, commented, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”
“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” said Rakesh Srivastava, Mentor and Advisor at BiUP.ai
“From leading Nissan’s turnaround & transformation with the launch of the iconic Nissan Magnite to doubling Hyundai’s volumes and elevating Maruti Suzuki’s growth & brand equity. I have always believed in challenging conventions to deliver exceptional value & I am eager to bring this philosophy to BiUP.ai.”
Rakesh Srivastava brings a distinguished career marked by launching 25+ products, leading successful turnarounds, and receiving top accolades, including the Nissan Global President Award (2020, 2022), the Hyundai Global Executive Award (2015), and Asia’s Greatest CMO (2017). He excels at creating value through strategic vision, business restructuring, profitable growth, high-impact teams, customer-centricity, and operational excellence.
BiUP.ai is an AI led Immersive Tech company enabling brands to transform Product Experience (Px) & Customer Experience (Cx) backed by AI led programmatic data analytics, enhancing Conversion & Retail.