Rupal Rajal
Bengaluru, October 26, 2026: CheQ, India’s leading credit card management platform, today announced the appointment of Rupal Rajal as Head of Human Resources (HR). With over 14 years of experience across fintech, technology, artificial intelligence (AI), Software-as-a-Service (SaaS), consulting and FMCG, Rupal brings extensive experience in building people functions, scaling organisations and aligning human resources strategies with business priorities.
Rupal joins CheQ at a pivotal stage in the company’s growth as it continues to expand its presence across the consumer credit ecosystem. Having evolved from a credit card bill payment and rewards platform into a broader credit ecosystem spanning credit management, credit health insights, utility bill payments, AI-powered credit assistance through Wisor, lending solutions and UPI payments, CheQ is focused on strengthening its capabilities and delivering greater value to consumers. Rupal’s appointment reflects the importance of building strong teams, developing leadership capabilities and establishing organisational practices that support sustainable growth.
With a career spanning high-growth startups and established global organisations, Rupal brings a combination of entrepreneurial agility and experience in navigating complex organisational environments. She has previously served as Head of HR at Rupifi and Director of HR at Jupiter, where she gained experience in the fintech ecosystem. Before joining CheQ, she led HR for the India business at Findem while also driving global People initiatives. Her earlier stints at Kerry and Accenture further broadened her understanding of diverse business models, organisational cultures and workforce requirements.
At CheQ, Rupal will focus on strengthening the company’s people strategy in line with its business ambitions. Her mandate will include building and scaling high-performing teams, strengthening leadership effectiveness, supporting talent development and fostering a performance-oriented culture that enables employees and the organisation to grow together. Drawing on her experience across different stages of business maturity, she will work towards building people practices that balance the pace of a startup with the organisational capabilities required for long-term scale.
Commenting on the appointment, Aditya Soni, Founder and CEO of CheQ, said: “As CheQ continues to expand its offerings and build a more comprehensive credit ecosystem, having the right people, leadership and organisational culture becomes increasingly important. Rupal brings a strong combination of fintech experience, strategic HR leadership and a hands-on approach to building teams. We look forward to her contribution as we strengthen our organisation and prepare for the next phase of growth.”
Speaking on her appointment, Rupal Rajal, Head of HR, CheQ, said: What excites me about CheQ is the opportunity to work at the intersection of fintech innovation and a rapidly evolving consumer credit ecosystem. Having worked with businesses at different stages of growth, I believe that strong people practices, empowered leadership and a culture of ownership are essential to building enduring organisations. I look forward to partnering with the leadership team to build high-performing teams and create an environment where people can do their best work as CheQ continues to scale.”
CheQ was founded with the mission of simplifying how Indians engage with credit. What began as a credit card bill payment and rewards platform has evolved into a comprehensive credit ecosystem that enables consumers to manage credit cards, monitor credit health, pay utility bills, access AI-powered credit assistance and explore lending solutions. Its expanding portfolio also includes CheQ UPI and the CheQ AU Credit Card, reinforcing its focus on making everyday credit experiences more accessible, rewarding and convenient.
With Rupal’s appointment, CheQ aims to further strengthen its people and organisational capabilities as it continues to build a unified destination for consumers’ credit needs.
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