Shaivya Gupta
New Delhi, July 22, 2026: Procol, an Agentic AI platform for Procurement and Finance, today announced that Shaivya Gupta has taken over as Chief Marketing Officer (CMO). In his new role, he will lead the company’s global marketing, brand and communications function, with a focus on strengthening market positioning, shaping its category leadership narrative and supporting expansion into strategic international markets, including the United States.
The leadership transition comes at a pivotal stage in the company’s growth journey. Having grown 5x over the last two years, the company now aims to achieve 300% growth over the next year, driven primarily by expanding its footprint among enterprises in the United States and India. This growth will be supported by continued investments in market expansion, customer success, and strategic partnerships.
Commenting on his new role, Shaivya Gupta, Chief Marketing Officer, Procol, said, “I’m taking on this role at a defining moment for enterprise procurement. AI is transforming the function from a transactional, back-office operation into a strategic driver of business value, enabling enterprises to make faster, more intelligent and data-driven decisions. Procol has built an Agentic AI platform that is reimagining how procurement operates, and my focus is on strengthening our market presence, building deeper engagement with enterprise leaders, and ensuring Procol leads the conversation around the future of AI-powered procurement in India and global markets.”
In his new role, Shaivya will focus on strengthening customer engagement, scaling brand and demand-generation initiatives, and building Procol’s presence across key enterprise markets to support the company’s long-term growth ambitions.
Over the years, Procol has evolved from an e-auction platform into a comprehensive Agentic AI-powered Source-to-Pay platform, serving more than 200 enterprises across 10 countries and enabling organizations to manage over US$30 billion in enterprise spend. As enterprises increasingly embrace AI-first operations, Procol continues to invest in technology, talent, and leadership to shape the future of procurement through autonomous, intelligent workflows.
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