Goodies Narayanan
Mumbai, India, December 3, 2025: Bacardi India has roped in Goodies Narayanan as Director Marketing – CMO India, marking her return to the consumer brands space after senior leadership stints across ed-tech, streaming, and FMCG sectors. Narayanan shared the development through a LinkedIn post.
In her new role, Narayanan will lead consumer and customer marketing across Bacardi India’s diverse portfolio, which includes Bacardi, Patrón, Dewar’s, Grey Goose, and Bombay Sapphire.
Reflecting on her return to brand-building, Narayanan said, “Thrilled to share a new chapter – I’ve joined Bacardi India Private Limited as Director Marketing – CMO India. At Bacardi, I’ll be leading all Consumer & Customer Marketing teams in India across a vibrant portfolio that includes Bacardi, Patrón, Dewar’s, Grey Goose, Bombay Sapphire, and more. These are brands with rich heritage and bold futures, brands that have shaped culture.”
“I’m also proud to join an organisation that values diversity in senior leadership, especially in an industry that has historically been traditional. It’s meaningful to step into this role not as a woman in alco-bev, but as a leader in a space that’s evolving in bold and important ways.”
Narayanan brings extensive experience from global and regional roles spanning digital transformation, international marketing, and large-scale brand strategy. Her prior leadership positions include Coursera, Disney+ Hotstar, GSK, Procter & Gamble, and Siemens.
Looking ahead, she expressed enthusiasm about shaping the next phase of Bacardi India’s brand journey, stating she is eager to focus on “building disruptive lifestyle brands, fostering creative and fearless teams, and most importantly, creating work that lives beyond meeting rooms!”
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets.
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